Wicked+ is a full-service creative agency that handles branding and marketing. Founded in 1999, they have a long history of designing effective campaigns focused on lifestyle, brand storytelling, and strong customer engagement. At the heart of their success is an emphasis on their creative team’s work culture—their considerable portfolio, which includes work for clients in real estate, hospitality, luxury goods and more, is carried out by a tight-knit team of just 22 full-time employees.
Leigh Maneri, managing director at Wicked+, realized, though, that their lean roster was leading to some difficulties. Their team was spending too much time on administrative work, leaving them short on time for their primary work of directing campaigns.
Improving the Client Experience with a Virtual Assistant
Wicked+ contacted Magic to get a virtual assistant who could help with their admin workload. In addition to handling documents and clerical tasks, their VA also handles note-taking, simple website updates and upkeep, and project management support.
This support allows their client-facing team to work more quickly and efficiently. They no longer have to deal with minor tasks—such as event scheduling or note-taking—that would otherwise interrupt the flow of their work.
A Focus on Quality
With their virtual assistant’s help, the creative agency has been able to make smooth progress on their various ongoing projects.
“We are focused on growing in quality of work… [Utilizing our assistant] is working great for us right now.”
A Quicker Way to Grow a Team
All in all, Leigh recommends hiring a virtual assistant as a quick, flexible means to expand a team. Through virtual collaboration tools such as Clickup, Slack and Dropbox, Wicked+’s VA can work seamlessly with the rest of the agency.
When asked about choosing Magic, she notes that the plans were compelling, and that the service meets “[their] needs as a small but mighty creative team.” They plan to continue with the service for the foreseeable future.
